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Opportunity: Public Relations Lead

Overview

EigenLayer is an A16Z backed protocol that extends the blockchain’s crypto-economic security to new use cases via distributed systems and re-staking mechanisms. The Eigen Foundation (EgF) operates as the governance and ecosystem-building arm of the protocol, driving its growth, sustainability, and community engagement.

We are seeking an experienced Public Relations Lead to lead strategic communication efforts that amplify Eigen Foundation’s narrative, engage global media, and strengthen its position as a leader in blockchain innovation.

This role is critical for building and maintaining media relationships, developing impactful storytelling, and ensuring consistent, authentic communication across external and internal channels.

Position Description

In this role, you will be responsible for developing and implementing a comprehensive PR strategy to position the Eigen protocol as a leader in blockchain infrastructure. You will build strong relationships with media and industry influencers, craft compelling narratives for product launches and ecosystem updates, and collaborate across teams to ensure alignment in messaging. This role requires a blend of strategic thinking, exceptional communication skills, and a deep understanding of the blockchain and crypto landscape.

As a key leader in the Marketing team, you’ll drive both proactive and reactive communication strategies, manage crisis communications, and oversee content creation to elevate EigenLayer’s global visibility and reputation. This is a high-impact role that requires adaptability, creativity, and a results-oriented mindset.

Key Responsibilities

Media Strategy and Relations

  • Develop and execute a comprehensive PR strategy to position EigenLayer as a leader in blockchain infrastructure, and the EIGEN token as a top crypto asset.

  • Build and nurture relationships with journalists, industry influencers (KOLs), and thought leaders across tech, finance, and blockchain media.

  • Proactively identify media opportunities to amplify our key initiatives and ecosystem updates.

Product and Ecosystem Communications​

  • Craft compelling narratives for product launches, ecosystem updates, and major announcements, emphasizing EigenLayer’s disruptive impact on the blockchain space.

  • Collaborate with Product, Marketing, and Community teams to integrate PR initiatives into broader campaigns.

  • Distill complex technical concepts into clear, engaging messaging for both technical and non-technical audiences.

  • Own internal communications for Eigen Foundation.

Proactive and Reactive Communications​

  • Drive proactive media engagement strategies to maintain consistent awareness of EigenLayer’s advancements.

  • Manage inbound media inquiries, ensuring timely and accurate responses.

  • Prepare internal stakeholders for interviews, press briefings, and media events, ensuring alignment with EigenLayer’s messaging.

Crisis Management​

  • Develop and execute crisis communication plans in collaboration with Legal and Compliance teams, safeguarding EigenLayer / Eigen Foundation’s reputation during sensitive situations.

Content Development​

  • Create and manage press materials, including blog posts, media pitches, FAQs, fact sheets, and thought leadership pieces.

  • Provide media training and guidance to internal spokespersons, positioning them as industry thought leaders.

  • Oversee content strategies to elevate EigenLayer’s profile within the blockchain ecosystem.

Event Support​

  • Coordinate press tours, media events, and representation at institutional blockchain conferences to increase engagement and visibility.

  • Collaborate with the Marketing and Ecosystem teams to highlight EigenLayer’s role in shaping blockchain innovation.

Measurement and Reporting​

  • Establish KPIs to evaluate the success of PR strategies/agencies and provide actionable insights for continuous improvement.

  • Analyze media coverage and sentiment on a daily basis, sharing performance reports with key stakeholders.

Qualifications

Qualifications

  • 5+ years of experience in public relations and communications, with a proven track record in tech, finance, or blockchain sectors.

  • Demonstrated success in launching web3 products and crafting media strategies to drive adoption.

  • Experience managing external PR agencies, ensuring alignment with organizational goals and deliverables.

  • Deep understanding of blockchain technology, Ethereum, and the crypto landscape.

  • Proven ability to bridge the gap between complex technical concepts and audience-friendly narratives.

  • Exceptional written and verbal communication skills, with the ability to craft compelling and engaging content.

  • Strong crisis management skills, with experience handling high-pressure communication scenarios.

  • Ability to work cross-functionally with Product, Marketing, Legal, and Compliance teams to ensure alignment in messaging.

  • Strong project management abilities, with a proven track record of prioritizing and delivering results in fast-paced environments.

Compensation

This position involves a competitive salary, commensurate with experience, a token award, and medical health benefits including dental and vision, 401K with match, and unlimited PTO.

To Apply:​

Please send your resume and a cover letter detailing your relevant experience and why you are interested in this position to jobs@eigenfoundation.org